Quick Help Tips

Let me ask you a question. Do you realize the information inside your brain is unclaimed money? Yes, it’s really true.

According to best-selling author and Direct Response Marketing genius, Ted Nicholas, everyone has within them at least one great and successful book (or special report, newsletter, video, audiotape or software product).

You have enough information and experience in your brain right now to turn it into a lifetime stream of income. But right now, it’s just unclaimed money.

Since the invention of the written word, people have been writing down and selling secrets; their secrets. Information. Everything from turning lead into gold, real estate secrets, stock market advice, and self-improvement secrets.

What you need to realize is that you and your life story and life’s skill or expertise has market value. It may have enough market value to support you for the rest of your life.

For example, if you’ve been at your job for more than 5 years, you’re probably so experienced at what you do that everything seems routine. For you this may be true, but for those of us who don’t do what you do, your skills are impressive and valuable.

Additionally, you are your before and after story. Everything that has happened to you, good or bad, has cash value. You can turn your life story into money…even your miserable failures!

For example, almost all success books start off with a miserable failure. The author tells how he or she used to be fat, poor, ugly, unhappy, lonely, addicted, or all of the above, and through some miracle, willpower, or new found knowledge, was able to overcome failure and rise to the heights of success.

And if you want to get paid millions of dollars, too,…start turning your life around now, and then tell the rest of us how you did it.

You may be a little skeptical right now, but let me tell you about a few instances that may be familiar to you so you can see my point a little better.

When my kitchen or bathroom drain is clogged or leaks, I call a plumber who can come out and get the problem cleared or fixed within half an hour. Then he hands me a bill for $100 – $200, or more. Since I can’t do what he does, I pay him.

When my car starts giving me headaches, I take it to the shop for repairs, and the mechanic won’t look under the hood for less than $65.00. Since I’m not mechanically inclined, I really don’t have much choice, so I pay him.

The same thing with my TV; when it goes on the blink, I call a service technician, he does his TV technician mojo, and within a short period of time, it’s back in service. He, likewise, hands me a bill for his services. And, again, because I don’t know how to fix the problem myself, I pay him.

I could cite more examples of individuals who have certain expertise that I don’t, such as my accountant, hairdresser, the guys who are building a deck onto my home, etc….I think you get the picture.

Now all of the people I’ve just mentioned have one thing in common…they each know something special that I don’t. I’m pretty sure they probably even pass on some of their tips, techniques, inside secrets free of charge to relatives and friends. Keep in mind they all make a decent living, but here’s something they don’t know. If each of them and others like them were to put their specialized skills, their know-how, their little inside secrets into printed, audio, or video form, they could make much more money than they already do…possibly doubling, or tripling their present incomes.

Let’s face it. Nonfiction writing has something going for it that fiction will never have. In a word, NEED.

Information is valuable. There is a big demand, and a vast marketplace for it.

People need nonfiction books. They need reference works, how-to guides, self-help booklets, histories, directories, cookbooks, and manuals . . . they need to know how to make more money, how to keep themselves healthy, how to run their computers, repair their leaky faucets, and how to trim their butts, bellies, and thighs.

People are looking for solutions to their problems. They want solutions now, and in most cases, the price hardly matters. And nearly everyone who buys information products, buys more of them. There’s always a market of eager buyers.

The marketplace, both in this country and across the globe, is exploding with new technology, lifestyle changes, hobbies, ways of conducting business, cultural events, and on and on. All of which give people a insatiable hunger for more and more information.

Here’s the bottom line. If you can create and deliver the right products to these information-starved masses, the sky’s the limit.

The field of self-publishing/information marketing is one of the fastest growing and most popular individually owned and operated small businesses/home businesses of the last several decades.

Of all the home businesses touted these days, none is easier to get into, cheaper to start, or offers more potential for recognition, respect, and financial reward than that of nonfiction information writing. It is, in short, the world’s best business…the ultimate dream job.

The field is wide open to anyone, regardless of race, sex, age, education, financial background, or personal appearance.

It’s ideal for folks on a limited budget and perfect for those who want to supplement their income.

Additionally, it’s not hard work in the sense of being physically demanding such as in mowing a lawn on a hot day, or assembly line work, moving furniture, laying carpet or construction work.

You can start in your free time in the comfort and convenience of your own home, and “learn the ropes” at your own pace. There’s no need to interrupt your current flow of income. You can start on a modest basis, get your feet wet, get to understand the business, and test a project or two.

And unless you do something really stupid, you’ll have very little invested in this business-no office or store, special equipment, inventories of product piled up in your garage, or employee payroll.

On the off chance your business didn’t make money, you could collapse it and walk away cleanly within a matter of hours. In fact, it is likely to be the smallest financial risk of any entrepreneurial endeavor going on today. Your chief gamble is the time and effort you’ve invested, and not cold hard cash.

Modern technology–with desktop publishing, computers, and the like, has made it easier than ever for anyone to publish anything they wish.